Website design refresh

Working with an external development company, I lead the team to redesign the Daniel Gale website.

In order to ensure all site-wide functionality was maintained and to identify the most-viewed pages on the site, I worked closely with our Digital Marketing Manager. Based on our findings, we determined the best navigation to display as well as defined the customer journey and flow of the new site. I lead the visual design and user experience of the site to create a seamless and consistent brand experience across all touchpoints.