Rochester Institute of Technology
Nurtrue is a concept brand for an all-natural baby nutrition line. We aimed to create a line of baby food that would give parents a healthy, on-the-go option.
Our concept: 100% natural freeze-dried baby food in recyclable containers
Highly inspired by the bright colors and simplicity of Scandinavian design, we aimed to evoke a fresh, light and healthy feeling across all touch points including the product packaging, advertising, web design, retail environment and apparel.
